ABSOLUT
Branding | Art Direction
Introducing Absolut’s biggest global 360-campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” aims to help the brand foster an inclusive culture that welcome the mixing of ideas and identities within today’s social landscape. Absolut has an extensive history of delivering iconic and bold work that permeate popular culture. Hence the visual development of the campaign consist of creating a fun and open universe in which cocktails are personified through dynamic, engaging characteristics, and breathing life into our physical and virtual space.
Asia & Latin America
The Absolut "Born to Mix" campaign successfully expands to a global audience, including Asia and Latin America, by tailoring its message to reflect local cultures and tastes. In Asia, the campaign resonates with regional aesthetics and flavors, while in Latin America, it celebrates the vibrant spirit of the region. By collaborating with local mixologists and cultural influencers, Absolut ensures each drink persona embodies the unique essence of its locale, creating a campaign that feels personal and meaningful worldwide.
Creative: Ogilvy Production: Sarofsky, Hogarth, Optimus Photography: Sandro Miller