Babybel

Art direction | Animation

Rising to meet the consumer demand for functional products, the beloved Babybel brand expanded its range with new probiotics, vitamins, organic, and plant-based variants. This series of campaigns aims to introduce these new Babybel superhero characters in the main brand universe, “the land of goodness”, where the heroes showcase individual product features. Through dynamic character/graphic design and animation, we constructed an ever-expanding world with playful storytelling and brand flexibility.