Babybel (plus)
Plus Up the Goodness
Rising to meet the consumer demand for functional products, the beloved Babybel brand expanded its range with new probiotics, vitamins, organic, and plant-based variants. This series of campaigns aims to introduce these new Babybel superhero characters in the main brand universe, “the land of goodness”, where the heroes showcase individual product features. Through dynamic character/graphic design and animation, we constructed an ever-expanding world with playful storytelling and brand flexibility.
Client -> Babybel
Category -> Animation, Motion Design, Art Direction
Role -> Lead Designer
Team -> Havas Chicago & Carbon
Babybel Plus Vitamins
Energetic and strong sense of leadership. Cape-like tulip shape outfit. Rounded eyes and more expressive motions.
Babybel Plus Probiotics Proective, reserved, and mysterious. Ninja suit-like outfit.
Babybel Plant-based
Nurturing and down-to-earth, plant-based is the ultimate planet lover. It is very agile and acrobatic. Newly arrived to the Land of Goodness, it’s mysterious as well
Remains without expression, this character should not be confused with the original babybel. It is a mischievous little guy who is unapologetic.