=ESTELLA XIAN
Babybel
Join the Goodness 2.0
The "Join the Goodness 2.0" campaign for Babybel takes the brand's playful personality to the next level through a social-first approach. Building on the charm of Babybel's iconic characters, this campaign adds depth to their stories, bringing more dimension, movement, and relatability to each of the three leading characters. Through engaging short-form storytelling, we seamlessly wove the product's benefits into fun, vibrant narratives that embodied Babybel's signature tone, making the campaign an irresistible invitation to join the goodness.
Client -> Babybel
Category -> Animation, Art Direction
Role -> Lead Designer
Team -> Havas Chicago