Good Neighbor News

BRANDING | GRAPHIC DESIGN

For over 20 years, National Association of REALTORS has acknowledged “Good Neighbors” through a same-titled program to recognize REALTORS who make an extraordinary impact on their community through volunteer work. To cut through the negative clutter, bring 2021’s program to life and REALTORS commitment to their communities, we develop a good news spreading, multi-touch campaign that aims to make the good around us more visible. The Good Neighbor News campaign kickstarted with a Time Square activation which features a continuous scroll of positive headlines, customized newspapers made from recycled bad news, and the celebration of good Samaritans, 15 Good Neighbor Award Winners.