Havas Chicago
Rebrand
This rebrand initiative is a special request from the leadership at Havas Chicago, aiming to authentically capture the essence of the Midwestern spirit—its distinctiveness, spunk, and irreverence. The project is designed to reflect the unique identity of the Chicago office and the creative energy that defines our approach to agency life. To achieve this, we are introducing a refreshed color palette, along with playful icons and graphic elements that resonate with the vibrant and bold character of Midwestern creatives. This rebrand is not just a visual update but a strategic effort to align our brand identity with the dynamic spirit that drives our work at Havas Chicago.
Client -> Havas
Category -> Brand Identity, Motion design
Role -> Lead Designer
Team -> Havas Chicago
The redesigned internal branding for Havas Chicago introduces a bold departure from the traditional corporate aesthetic, leveraging typography as a key graphic and iconographic element. This approach transforms type into both a visual anchor and a playful design feature, combining it with irreverent, minimalist illustrations and dynamic geometric patterns to create a uniquely vibrant and energetic identity. The color palette breaks away from Havas's conventional tones, opting for unexpected, bold combinations that inject a sense of creativity and playfulness into the space.
The design balances simplicity with a dynamic edge, incorporating layered patterns and whimsical visual motifs that feel approachable yet sophisticated. The interplay of graphic elements, from the expressive typography to the bold use of shape and color, creates a cohesive yet unconventional system.