HAVAS CHICAGO

BRANDING | GRAPHIC DESIGN

This rebrand initiative is a special request from the leadership at Havas Chicago, aiming to authentically capture the essence of the Midwestern spirit—its distinctiveness, spunk, and irreverence. The project is designed to reflect the unique identity of the Chicago office and the creative energy that defines our approach to agency life. To achieve this, we are introducing a refreshed color palette, along with playful icons and graphic elements that resonate with the vibrant and bold character of Midwestern creatives. This rebrand is not just a visual update but a strategic effort to align our brand identity with the dynamic spirit that drives our work at Havas Chicago.