National Association of Realtors
Fight for Fair
The National Association of REALTORS®’ fair housing campaign, “ Fight for Fair” speaks out against all forms of discrimination in the housing market and emphasizes the brand’s commitment and ethics to fair practice. Aiming to promote an all-inclusive and brand voice, the visual system took on a minimal yet direct approach that helps reinforce our messages across all media platforms (Out of Home, Print, Digital, Social, Animation, etc.)
Client -> National Association of Realtors
Category -> Brand Identity, Motion Design, Illustration
Role -> Lead Designer
Team -> Havas Chicago & Noma Bar
This visual design system merges design thinking with advocacy to deliver a clear message of inclusivity and fairness in housing. A vibrant palette drawn from identity and cultural flags represents diverse communities, while geometric shapes like “For Sale” signs, keys, and staircases symbolize opportunity and progress.
Negative space adds depth, with houses forming among people and equal signs emerging from arms, emphasizing collective action and the foundation of fair housing. These design elements create a narrative that reinforces the campaign’s core values of equity and inclusion.
Through its thoughtful symbolism and modularity, the system transcends aesthetics, fostering dialogue, awareness, and action for a more equitable future.