RAISE
branding | UI&UX DESIGN
RAISE is a mobile experience that allows users to nurture extinct species in Augmented Reality. Transforming people’s homes into virtual sanctuaries for extinct animals, the app feeds on live data (location, time, and weather) to generate responsive animal behaviors for users to interact with. Any in-app purchases made to feed and raise the virtual animals will directly fund conservation initiatives for endangered species in need. The poignant twist comes when users discover at the end that the animals they have raised are all extinct species. This serves as a reminder of the fragility of biodiversity and the urgent need to protect the species that still exist.
Visual &
Auditory
Immersion
RAISE aims to simulate life-like experiences of caring for endangered animals for users. To properly educate, an evoke empathy, the app strives to accurately reflect the beauty that’s out of reach but requires our attention.
Education &
customization
Users get to choose the animals they’d like to care for, and filter certain characteristics. During initial profile matching, the app will provide a selection of recently extinct species. RAISE provides detailed instructions on how to care for the animals, as ways of educating and raising awareness for the difficulties in wildlife conservation.
Responsive
beahvior
To further simulate realistic caretaking experience, the app access live location, climate, and weather data which will be fed to the augmented animal models and in turn generate responsive behaviors that truthfully reflect the animals need in surviving urban environments.
HEALTH
REPORTS &
GUIDANCE
Throughout the day, users will have access to an ever-changing health progress report that reflects the basic physical, mental, and emotional condition of their animal. This will serve as a guide to how users can better take care of their animals.
If the animals have any special need for food, supplements, medicine, and shelter, users can make in-app purchases to acquire the necessary supplies. In turn, the proceeds will go directly to shelters, and conservation centers in providing support for animals in real life
IN-APP
PURCHASE
The intention of the app is to create a platform that helps people better understand and learn to invest in biodiversity, which is critical to our survival. Hence the app provides additional resources, and support channels that help users ask questions and provide personal guidance.
COMMUNITY
SUPPORTS
NOTIFICATIONS
To help guide users better take care of their animals, the app will send out daily notifications that keeps users alerted on their animals’ conditions, along with supply shortage.
