Zendesk — estellaxian

Zendesk
The Customer is Always Human

We teamed up with Zendesk, a Danish-American company specializes in customer service software, to launch the 'Customer is Always Human' campaign. This global brand repositioning initiative distinguishes Zendesk in the crowded customer service industry. The campaign highlights Zendesk's commitment to delivering exceptional service worldwide, emphasizing that their AI solutions prioritize human experience and needs. Using vibrant, human-centered photography and playful design, we demonstrated how Zendesk's products enhance customer service while respecting and understanding each individual

Client -> National Association of Realtors
Category -> Brand Identity, Motion Design, Illustration
Role -> Lead Designer
Team -> Ogilvy Chicago & Ogilvy LA & Zendesk

Design Thinking
The campaign’s design system adopted a vibrant, human-centered approach, enhancing Zendesk’s existing palette with bold purple and lime green to create a dynamic visual language that balanced approachability and professionalism. Typography, with its irregular ragging and asymmetrical layouts, echoed the spontaneity of conversation and the fluidity of AI interactions.

Illustration played a key role, punctuating the narrative with minimal, playful accents that mirrored the rhythm of dialogue. Icons and imagery were integrated to feel organic, reflecting the authentic flow of human and AI exchanges. The result was a system that felt alive—spontaneous, yet intentionally crafted to reinforce Zendesk’s human-centric brand.